Expectation Gap - Exploring the void between the technology experience that you think you are creating, and what users actually experience.

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Exploring the void between the technology experience that you think you are creating, and what users actually experience.

S O F T W A R E

The programming languages, tools, and frameworks. The end products that are produced. Technical reasons for our successes and challenges.

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S T R A T E G Y

The method to the software development madness. The art behind the science. Things that help up predict, plan, estimate, & report.

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S I M P L I C I T Y

Sometimes things don't make sense. Other times they are understandable - but difficult to use. Yet some find a way to make intuitive experiences.

More deceptive simplicity >

P E O P L E

I once met a man who took great pride in washing windows. He crafted great art in what others mistook for mundane work. Let's learn from him.

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D I V E R S I O N S

It's not all memory allocation, caching, and bubble sort algorithms. Sometimes you need to blow off steam. Add new experiences.

Take the scenic route >

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